Website names don't attract visitors
People imagine that it's a good idea to give a new website a name that's likely to attract visitors. In fact, search engines don't gravitate towards such-and-such a website because of its name. They do so because of complex algorithms that remain trade secrets. In the old world, before the Internet, the founders of a new company usually adopted a name for subtle reasons. That's to say, they didn't simply choose a name at random. Let's look at a few examples. • A celebrated case of a name with no obvious meaning whatsoever is Kodak . It came to be associated onomatopoeically with the sound "click clack" made by the shutter of an old camera. But that wasn't the reason for choosing that name. • In France, the communications agency named Australia has never had anything whatsoever to do with my land of birth. That kind of situation is quite rare. • Talking about Australia, a celebrated hat-manufacturer chose a delightful name for his product: Akubra ...