Nokia HERE (maps etc.): coming to iOS, Firefox OS and Android

By -
Today, Nokia introduced a new brand for its location and mapping services: HERE. HERE applications will be available for several operating systems:


  • iOS: based on HTML5(!), with an offline mode, voice-guided turn-by-turn navigation (including for walking) and public transport directions.
    Free, available within a few weeks.

  • Firefox OS: Nokia has announced a strategic partnership with Mozilla and will bring a HERE app to Firefox OS sometime in 2013.

  • Android: Nokia demonstrated a “reference application” and an SDK that will be available for Android OEMs in early 2013.


To better compete with Google and Apple, Nokia is in the process of acquiring the company earthmine whose technology would help with bringing 3D mapping to HERE. Furthermore, Nokia announced LiveSight a brand for technologies (present and future) for augmented reality. For example, in one envisioned LiveSight application, you would look at your surroundings through your phone’s display and labels would be overlaid telling you about businesses and points of interests.

Comments




  • Who came up with the name HERE? Not a good choice: it’s awfully generic and impossible to search for on the web. But the name Nokia Maps probably didn’t cut it any more, because they want to emphasize and develop their location services. Any name other than HERE would have been better: Nokia Locations, Nokations, Lokia, you name it.

  • You can try out Nokia’s maps online at maps.nokia.com. Two features I liked were the inclusion of public transport information and a ruler for measuring distances. Google’s maps still look a bit better and visualize public transport lines better (you can click on a stop and only the lines through that stop are displayed). However, in a quick test, Nokia did better for walking directions that included Munich’s public transport. And Nokia’s maps are certainly more functional than Apple’s, especially in Munich.

  • Why make the apps available for free? Because the more users they have, the better the service will get. That’s the conundrum that Apple was in: they had to make their maps public if they wanted them to get better. Nokia is already expending significant effort to ensure the quality of their maps. For example, they use FedEx data to do so. Nokia’s CEO Stephen Elop mentioned to the New York Times

    Nokia will build apps, some of them unique to Lumia devices, that gain a competitive advantage for Nokia.


  • Maintaining location data is a huge undertaking. To be complete, many services need to be combined: mapping, finding addresses, yellow pages, nightlife guide, hotel guide, local panoramas (StreetView etc.), 3D views, live traffic information, weather, etc. Additional challenges are internationalization and intelligent search.

  • Interestingly, all HERE apps are based on HTML5. That helps them with quickly going cross-platform. It won’t be easy to ensure a good user experience on mobile devices, especially if Nokia wants to display its maps via vector graphics (necessary for free rotation). But I’m always glad when companies push the boundaries of the platform.


Comments

Post a Comment

Popular posts from this blog

Steve Lopez and the Importance of Newspapers

By -
Image
It has been one year since I cancelled my subscriptions to The New York Times and the Los Angeles Times . In that time, I continued to read both publications online. My assessment of this experiment is that reading newspapers and journalism online is vastly inferior to the hard copy thrown on my porch each morning. So I restarted my subscription to the Los Angeles Times and I have made it a point to buy The New York Times as often as I pass one of those coin boxes or my local news stand. The catalyst for this re-evaluation resulted from catching the film, The Soloist on cable last week. I liked the movie, although the scenes I found most interesting were the ones that showed columnist Steve Lopez at work. I realized the book was sitting in my “to-read” stack, so I pulled it and began reading. The book, as I expected, is better than the film. Lopez clearly addresses the revolution occurring in journalism, and worries about his future with the paper even as he researches and writes
Keep reading

A Treasure Hunt Without The Treasure

By -
Image
I have written previously on LocalSchoolDirectory.com about a former student of mine lost in community college hell. Such is the educational reality in America these days that one must wade through a lot of crap to get to a decent university and a desired program of study. This is the case for Elda , a student much too smart for her particular ring of Dante’s Inferno . However, she hasn’t allowed her woefully deficient education experience to damage her sharp sense of humor. Logging on the other night, I found her latest rant lodged in my inbox. A new semester brings yet more grievances from the land of allegedly higher education. She listed her most pressing pet peeves: “Expensive college textbooks that are assigned merely because the professor must assign a book or is too lazy to make his own multiple choice exams and thus, I must go buy a $200 book for a class I have already taken in high school.” “Taking a class I have already taken in high school because a 3 on the AP exam is n
Keep reading

Drop a ping-pong ball in the clown’s mouth

By -
Image
I've always looked upon Nigel Farage as an English amusement. He reminds me of rows of fair-ground clowns that amused me greatly as a child in Australia. The heads swivelled constantly to the left and the right, and the trick consisted of guessing the exact moment to drop your ping-pong ball down the clown's throat, so that it ended up falling into the right spot and winning something. Today, I don't think the prize would justify my efforts. On the other hand, the ping-pong ball might shut up Farage.
Keep reading